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Marketing news (American Marketing Association) Chicago.

Material type: Continuing resourceContinuing resourcePublication details: The AssociationISSN:
  • 0025-3790
Subject(s): LOC classification:
  • (CBA-MM/P) HF 5415.13  .M352
Online resources:
Contents:
Marketing News (merged from Marketing Management), a monthly magazine, looks at the issues driving marketing, including strategy, innovation, best practices, branding, technology and globalization, and tells these stories through case studies and conversations with industry thought leaders. Marketing News also covers the industry's basics, the core concepts around which winning programs are built. The content is intended to inform AMA members and subscribers, allowing them to stay on top of industry news and trends, and inspire their daily work.
List(s) this item appears in: CoRe (Collections & Resources) | Business Administration (2024), Bachelor of Science in
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Periodicals, Journals, & Serials Periodicals, Journals, & Serials Foundation University Library Reserve (CBA-MM/P) HF 5415.13 .M352 (Browse shelf(Opens below)) bound volumes Link to resource Available

Marketing News (merged from Marketing Management), a monthly magazine, looks at the issues driving marketing, including strategy, innovation, best practices, branding, technology and globalization, and tells these stories through case studies and conversations with industry thought leaders. Marketing News also covers the industry's basics, the core concepts around which winning programs are built. The content is intended to inform AMA members and subscribers, allowing them to stay on top of industry news and trends, and inspire their daily work.

Has suppls., e.g.: Marketing news marketing yellow pages and international directory of the American Marketing Association. Began Oct '67. With Jan 7, 1983 issue, vols. no longer have Latin numerals; uses instead std. Arabic nos. Also, will now issue on calendar basis, instead of FY July-June (per pub. 2/2/83). Retain CIO until microfilm per GT 5/7/85.

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