International marketing / (Record no. 5413)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01890nam a22004097a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260119150152.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210809b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789814646086 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9814646083 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | eng |
| Transcribing agency | Foundation University |
| Description conventions | rda |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 |
| Item number | C28 2015 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 9436 |
| Personal name | Cateora, Philip R. |
| Relator term | author |
| 245 ## - TITLE STATEMENT | |
| Title | International marketing / |
| Statement of responsibility, etc. | Philip R. Cateora, Mary C. Gilly, John L. Graham. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Sixteenth edition. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | International edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill Education, |
| Date of publication, distribution, etc. | 2015. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Copyright Date | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiii, 637 pages : |
| Other physical details | illustrations ; |
| Dimensions | 26 cm |
| Materials specified | resource |
| Type of unit | volume |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| Materials specified | resource |
| 500 ## - GENERAL NOTE | |
| General note | "Printed in the Philippines."--Copyright page. |
| 500 ## - GENERAL NOTE | |
| General note | Glossary : p. 602-610. Includes indexes. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | An Overview -- The Cultural Environment of Global Markets -- Assessing Global Market Opportunities -- Developing Global Marketing Strategies -- Implementing Global Marketing Strategies -- Supplementary Materials. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 3818 |
| Topical term or geographic name entry element | Export marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 6335 |
| Topical term or geographic name entry element | International business enterprises |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 9437 |
| Topical term or geographic name entry element | International marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 9438 |
| Personal name | Gilly, Mary C. |
| Relator term | author |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 9439 |
| Personal name | Graham, John L. |
| Relator term | author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Edition | Sixteenth edition. |
| Classification part | 658.84 |
| Item part | C28 2015 |
| Call number prefix | Grad |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Date last seen | Price effective from | Koha item type | Accession Number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Room Use Only | Non-fiction | Foundation University Library | Foundation University Library | Graduate School | 01/19/2026 | QT | 658.84 C28 2015 c.1 | 01/19/2026 | 01/19/2026 | Books | 59563 | ||||
| Dewey Decimal Classification | Non-fiction | Foundation University Library | Foundation University Library | Graduate School | 01/19/2026 | QT | 658.84 C28 2015 c.2 | 01/19/2026 | 01/19/2026 | Books | 59564 |