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International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham.

By: Contributor(s): Material type: TextTextLanguage: English Edition: Sixteenth edition; International editionDescription: xxxiii, 637 pages : illustrations ; 26 cm volumeContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9789814646086
  • 9814646083
Subject(s): DDC classification:
  • 658.84 C28 2015
Contents:
An Overview -- The Cultural Environment of Global Markets -- Assessing Global Market Opportunities -- Developing Global Marketing Strategies -- Implementing Global Marketing Strategies -- Supplementary Materials.
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Holdings
Item type Current library Collection Call number Status
Books Books Foundation University Library Graduate School Non-fiction 658.84 C28 2015 c.1 (Browse shelf(Opens below)) Room Use Only
Books Books Foundation University Library Graduate School Non-fiction 658.84 C28 2015 c.2 (Browse shelf(Opens below)) Available

"Printed in the Philippines."--Copyright page.

Glossary : p. 602-610. Includes indexes.

An Overview -- The Cultural Environment of Global Markets -- Assessing Global Market Opportunities -- Developing Global Marketing Strategies -- Implementing Global Marketing Strategies -- Supplementary Materials.

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