A marketing research on online shopping as perceived by Foundation University College students of Dumaguete City [undergraduate feasibility study] / (Record no. 6753)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02640nam a22003737a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20261020142231.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 261020b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Foundation University Library |
| Language of cataloging | English |
| Transcribing agency | Foundation University Library |
| Modifying agency | rda |
| Description conventions | fulib |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | CBA (MktMgt-FS) LG 221 D35 B87 |
| Item number | A5 B87 M37 2016 M55 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Millares, Johannah, |
| Relator term | author |
| 9 (RLIN) | 6545 |
| 245 ## - TITLE STATEMENT | |
| Title | A marketing research on online shopping as perceived by Foundation University College students of Dumaguete City [undergraduate feasibility study] / |
| Statement of responsibility, etc. | by Johannah Millares, Criselda Lastimoso, and Frederick Aguilar. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Dumaguete City: |
| Name of publisher, distributor, etc. | Foundation University , |
| Date of publication, distribution, etc. | 2016. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Copyright Date | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | iii, 47 leaves : |
| Other physical details | illustrations (some color), maps, photographs ; |
| Dimensions | 28 cm |
| Materials specified | thesis |
| Type of unit | leaves |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Materials specified | thesis |
| Carrier type term | volume |
| Carrier type code | nc |
| 500 ## - GENERAL NOTE | |
| General note | Tables. |
| 502 ## - DISSERTATION, THESIS NOTE | |
| Dissertation note | Undergraduate feasibility study (BS in Business Administration Major in Marketing Management) -- Foundation University, 2016. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and appendices. |
| 520 ## - ABSTRACT. | |
| Abstract | The objective of the study is to know the perception of Foundation University College students towards Online Shopping in terms on how their decision are affected by the factors of Price, Benefit and Risk Factors. The researchers used a survey questionnaire to retrieved information from three hundred twenty six (326) respondents. Convenience Sampling is utilize in the study. In interpreting the data, percentage and weighted mean is applied. Research findings revealed that the respondents have different responses in different areas that affect their perception toward Online Shopping. As a whole, price, benefit and risk factors are influential on the perception of FU College students towards online shopping. -- Abstract |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Online shopping |
| General subdivision | Consumer behavior. |
| 9 (RLIN) | 19229 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Electronic commerce |
| General subdivision | Consumer behavior. |
| 9 (RLIN) | 19230 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | College students |
| General subdivision | Attitudes. |
| 9 (RLIN) | 19231 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer preferences. |
| 9 (RLIN) | 16813 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research. |
| 9 (RLIN) | 5225 |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | Dumaguete City (Negros Oriental, Philippines). |
| 9 (RLIN) | 17862 |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE | |
| Main curriculum objective | Project feasibility study : |
| Subordinate curriculum objective | Business Administration (Major in Marketing Management), Bachelor of Science in, |
| Curriculum code | FSB301. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lastimoso, Criselda, |
| Relator term | author |
| 9 (RLIN) | 6546 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Aguilar, Frederick, |
| Relator term | author |
| 9 (RLIN) | 6547 |
| 900 #0 - CIA (Compiler, Indexer, Abstractor) | |
| Relator code | Sapalaran, James O., cataloger |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Feasibility Study |
| Classification part | LG 221 D35 B87 |
| Item part | A5 B87 M37 2016 M55 |
| Call number prefix | CBA (MktMgt-FS) |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Accession Number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Foundation University Library | Foundation University Library | Undergraduate Thesis | 10/20/2026 | Submitted | CBA (MktMgt-FS) LG 221 D35 B87 A5 B87 M37 2016 M55 c.1 | 60567 | 10/20/2026 | c.1 | 10/20/2026 | Feasibility Study | MktMgt-FS-2026041 | |||||
| Library of Congress Classification | Foundation University Library | Foundation University Library | Undergraduate Thesis | 10/20/2026 | Submitted | CBA (MktMgt-FS) LG 221 D35 B87 A5 B87 M37 2016 M55 c.2 | 60568 | 10/20/2026 | c.2 | 10/20/2026 | Feasibility Study | MktMgt-FS-2026042 |