Logo  FULIOPAC 

FOUNDATION UNIVERSITY LIBRARY INTEGRATED
ONLINE PUBLIC ACCESS CATALOG

 



                                              Home   About Us   Catalogs   Collections   Community   Current   Connect                              

A marketing research on online shopping as perceived by Foundation University College students of Dumaguete City [undergraduate feasibility study] / by Johannah Millares, Criselda Lastimoso, and Frederick Aguilar.

By: Contributor(s): Material type: TextDescription: iii, 47 leaves : illustrations (some color), maps, photographs ; 28 cm leavesContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): LOC classification:
  • CBA (MktMgt-FS) LG 221 D35 B87 A5 B87 M37 2016 M55
Dissertation note: Undergraduate feasibility study (BS in Business Administration Major in Marketing Management) -- Foundation University, 2016. Summary: The objective of the study is to know the perception of Foundation University College students towards Online Shopping in terms on how their decision are affected by the factors of Price, Benefit and Risk Factors. The researchers used a survey questionnaire to retrieved information from three hundred twenty six (326) respondents. Convenience Sampling is utilize in the study. In interpreting the data, percentage and weighted mean is applied. Research findings revealed that the respondents have different responses in different areas that affect their perception toward Online Shopping. As a whole, price, benefit and risk factors are influential on the perception of FU College students towards online shopping. -- Abstract
List(s) this item appears in: Business Administration (Major in Marketing Management), Bachelor of Science in (2026) | Business Administration (Major in Marketing Management), Bachelor of Science in (FS)
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Copy number Status Barcode
Feasibility Study Foundation University Library Undergraduate Thesis CBA (MktMgt-FS) LG 221 D35 B87 A5 B87 M37 2016 M55 c.1 (Browse shelf(Opens below)) c.1 Available 60567
Feasibility Study Foundation University Library Undergraduate Thesis CBA (MktMgt-FS) LG 221 D35 B87 A5 B87 M37 2016 M55 c.2 (Browse shelf(Opens below)) c.2 Available 60568

Tables.

Undergraduate feasibility study (BS in Business Administration Major in Marketing Management) -- Foundation University, 2016.

Includes bibliographical references and appendices.

The objective of the study is to know the perception of Foundation University College students towards Online Shopping in terms on how their decision are affected by the factors of Price, Benefit and Risk Factors. The researchers used a survey questionnaire to retrieved information from three hundred twenty six (326) respondents. Convenience Sampling is utilize in the study. In interpreting the data, percentage and weighted mean is applied. Research findings revealed that the respondents have different responses in different areas that affect their perception toward Online Shopping. As a whole, price, benefit and risk factors are influential on the perception of FU College students towards online shopping. -- Abstract

There are no comments on this title.

to post a comment.