Logo
FULIOPAC 

FOUNDATION UNIVERSITY LIBRARY INTEGRATED ONLINE PUBLIC ACCESS CATALOG

 Home  About Us   Libraries   Services  AI (Artificial Intelligence)  FULELR   FULOG-InS  CoRe   e-Books e-Resources  Databases   Gale Complete  Gender&Development  Thesis/Dissertation   BP/Capstone/FS   DigiLib   Lists   CourseReserves   FilOnline  
Image from Google Jackets

Principles of Marketing : for senior high school / by Cynthia A. Zarate

By: Contributor(s): Material type: TextTextPublication details: Quezon City : C & E Publishing, Inc., 2021Edition: Revised EditionDescription: vii, 212 pages : illustrations ; 26 cmISBN:
  • 9789719815563
Subject(s): DDC classification:
  • 658.8 Z18 2021
Summary: "Principles of Marketing aims to introduce students to basic marketing concepts , the elements of the marketing mix, and the steps in making a marketing plan. The book features leaning components and aids that ensure students' knowledge and comprehension of concepts and provide means for further learning and analysis. The discussions and activities are geared to prepare the students for effective marketing planning and decision making." --On Cover
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Copy number Status Barcode
Filipiniana Filipiniana Foundation University Library Filipiniana Fil 658.8 Z18 2021 (Browse shelf(Opens below)) c.1 Available 62993
Filipiniana Filipiniana Foundation University Library Filipiniana Fil 658.8 Z18 2021 (Browse shelf(Opens below)) c.2 Available 62994
Filipiniana Filipiniana Foundation University Library Filipiniana Fil 658.8 Z18 2021 (Browse shelf(Opens below)) c.3 Available 62995

Includes bibliographical references [pages 196-204] and index.

"Principles of Marketing aims to introduce students to basic marketing concepts , the elements of the marketing mix, and the steps in making a marketing plan. The book features leaning components and aids that ensure students' knowledge and comprehension of concepts and provide means for further learning and analysis. The discussions and activities are geared to prepare the students for effective marketing planning and decision making." --On Cover

There are no comments on this title.

to post a comment.