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Strategic management in the media / Lucy Küng

By: Material type: TextTextPublication details: London : Sage, 2024Edition: Third EditionDescription: xvi, 256 pages : ill. 24 cmISBN:
  • 978-7-5297-7369-9
Subject(s): LOC classification:
  • (CAS-BroCom) HM 742 2024 K96
Summary: The strategic environment of the media industry is changing fast is perhapsthe greatest understatement in this updated edition of Strategic Managementin the Media.Around the globe,media organizations are coping with unparal-leled and accelerating technological disruption of a breadth and velocity neverwitnessed before.With an unjaundiced approach framed by strategic theory,including more invaluable case studies than ever before,Küng provides schol-ars, students, and practitioners with invaluable tools to map the impact onmedia industries by global platforms including the rise of creator culture,thebreathtaking speed in which streaming services now dominate media produc-tion and distribution, and the threat already posed by the rise of next-gen tech-nologies,whether coined the metaverse or generative AI. David Craig,Clinical Professor,USC Annenberg School for Communicationand Journalism,Harvard Visiting Scholar, Global Fulbright Scholar
List(s) this item appears in: Broadcast Communication (2024), Bachelor of Arts in
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Books Books Foundation University Library Circulation (CAS-BroCom) HM 742 2024 K96 (Browse shelf(Opens below)) Available 0072025007001

Includes bibliographical references and appendices.

The strategic environment of the media industry is changing fast is perhapsthe greatest understatement in this updated edition of Strategic Managementin the Media.Around the globe,media organizations are coping with unparal-leled and accelerating technological disruption of a breadth and velocity neverwitnessed before.With an unjaundiced approach framed by strategic theory,including more invaluable case studies than ever before,Küng provides schol-ars, students, and practitioners with invaluable tools to map the impact onmedia industries by global platforms including the rise of creator culture,thebreathtaking speed in which streaming services now dominate media produc-tion and distribution, and the threat already posed by the rise of next-gen tech-nologies,whether coined the metaverse or generative AI.
David Craig,Clinical Professor,USC Annenberg School for Communicationand Journalism,Harvard Visiting Scholar, Global Fulbright Scholar

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