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Sales marketing and PR in service industry 3G E-Learning

By: Material type: TextTextPublication details: New York : 3G E-Learning ; 2023Edition: 3rd editionDescription: xiii, 437 pages : color illustrations ; 250 cmISBN:
  • 978-1-98467-985-7
Subject(s): LOC classification:
  • (CBA) HF5823 2023 SA163
Summary: The role of public relations in the service industry is very important nowadays becauseevery retail company faces competition regardless of their niche. PR helps organizationsenjoy an advantage over others by developing good relationships with key people.These key people are often in charge of making decisions, and include individuals likemanagers, journalists, and government officials. A public relations department is usually aninternal unit within an organization; a unit that creates and maintains a favorable publicimage for its employer or client. Its goal is to promote an idea, product or business.A PR department will try to gain media coverage for its client company's actions andachievements. As laid out in the Table of Contents, thirdedition of Sales Marketing and PR in ServiceIndustry presents the coverage in eight chapters. The content coverage is updated andnew topics are added in this edition. This book provides an overview of the field of marketing and public relations with a focuson what managers need to know to operate the functions effectively and efficiently. Whilstselling is a vital element of hospitality marketing, sales strategies should be integratedinto the marketing plan and are consistent with a marketing orientation. Keeping theaudience well-informed about a business and its services is of utmost importance forany organization. For any company, its main objective is to market and sell its servicesor products profitably. Chapter 1 examines how meetings are structured in a formal situation. It explores howgood preparation and an effective chairperson may contribute to the success of a meeting,giving a sense of direction or purpose. Chapter 2 focuses on event management tools and the role of event management companies. Chapter 3 describes the process of developing a themed exhibit, display, or presentationto promote a product, service, cause, or organization leveraging in-person engagement. Chapter 4 presents the strategy for event evaluation and planning that requires makingarrangements before the program can actually take place.
List(s) this item appears in: Accountancy, Bachelor of Science in
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Books Books Foundation University Library Circulation (CBA) HF5823 2023 SA163 (Browse shelf(Opens below)) Available 0092025013

Includes bibliographical references and appendices.

The role of public relations in the service industry is very important nowadays becauseevery retail company faces competition regardless of their niche. PR helps organizationsenjoy an advantage over others by developing good relationships with key people.These key people are often in charge of making decisions, and include individuals likemanagers, journalists, and government officials. A public relations department is usually aninternal unit within an organization; a unit that creates and maintains a favorable publicimage for its employer or client. Its goal is to promote an idea, product or business.A PR department will try to gain media coverage for its client company's actions andachievements.
As laid out in the Table of Contents, thirdedition of Sales Marketing and PR in ServiceIndustry presents the coverage in eight chapters. The content coverage is updated andnew topics are added in this edition.
This book provides an overview of the field of marketing and public relations with a focuson what managers need to know to operate the functions effectively and efficiently. Whilstselling is a vital element of hospitality marketing, sales strategies should be integratedinto the marketing plan and are consistent with a marketing orientation. Keeping theaudience well-informed about a business and its services is of utmost importance forany organization. For any company, its main objective is to market and sell its servicesor products profitably.
Chapter 1 examines how meetings are structured in a formal situation. It explores howgood preparation and an effective chairperson may contribute to the success of a meeting,giving a sense of direction or purpose.
Chapter 2 focuses on event management tools and the role of event management companies.
Chapter 3 describes the process of developing a themed exhibit, display, or presentationto promote a product, service, cause, or organization leveraging in-person engagement.
Chapter 4 presents the strategy for event evaluation and planning that requires makingarrangements before the program can actually take place.

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