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How to interview and conduct focus groups / Jen Katz- Buonincontro

By: Material type: TextTextPublication details: USA : American Psychological Association ; 2022.Description: ix, 187 pages : illustrations, ; 24 cmISBN:
  • 9781433833793
Subject(s): LOC classification:
  • (Guidance) H61.28 2022 K19
Contents:
Qualitative research essentials -- Interviews -- Focus groups -- Combining interviews and focus groups and mixing methods -- Addressing rigor, validity, and reliability -- Transcribing and coding -- Analyzing qualitative data -- Writing up and publishing results.
Summary: "This book guides undergraduate and masters-level students through the steps to conducting a research project that uses personal interviews or focus groups. It provides tips on how to plan for and conduct the interview or focus group, and how to analyze the qualitative data.Readers will learn how interviews and focus groups are used in various research designs. They will explore coding, analysis, and reporting methods, along with key skills for avoiding bias and interacting. Tips for using technology ethically and appropriately are also included"-- Provided by publisher.
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Books Books Foundation University Library Circulation (Guidance) H61.28 2022 K19 (Browse shelf(Opens below)) Available 0392025009003

Includes bibliographical references and index.

Qualitative research essentials -- Interviews -- Focus groups -- Combining interviews and focus groups and mixing methods -- Addressing rigor, validity, and reliability -- Transcribing and coding -- Analyzing qualitative data -- Writing up and publishing results.

"This book guides undergraduate and masters-level students through the steps to conducting a research project that uses personal interviews or focus groups. It provides tips on how to plan for and conduct the interview or focus group, and how to analyze the qualitative data.Readers will learn how interviews and focus groups are used in various research designs. They will explore coding, analysis, and reporting methods, along with key skills for avoiding bias and interacting. Tips for using technology ethically and appropriately are also included"-- Provided by publisher.

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