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A feasibility study on mayana juice : developing its potential as a wellness beverage / by Irish Mae Gabuyan, Jhozef Claud Louize Gocotanao, Kyle Gomez, Jeff Wayne Jereza and Cherry Mae Martin

By: Contributor(s): Material type: TextTextPublication details: Dumaguete City : Foundation University ; 2025.Description: 107 pages : col. (ill.) ; 28 cmSubject(s): LOC classification:
  • (CBA-BSBA) LG 221 D35 B87 A5 B87 .2025 G33
Online resources: Summary: ABSTRACT This feasibility study aims to evaluate the potential fr producing and marketing Mayana Juice, a refreshing beverage derived from local ingredients. The goal is to offer a viable alternative in the beverage market that emphasizes health benefits and sustainability. We explore various aspects of the business such as product development, market demand,production process, management, and financial viability. Through surveys and interviews, we gather insights indicating that there is a growing interest in healthy drink options, particularly among consumers seeking natural and nutritious products. The findings suggest that the production of Mayana Juice is not only feasible but also presents a promising business opportunity. With effective marketing strategies and a commitment to quality,our product can carve out a significant niche in the local beverage market. In conclusion, this study underscores that Mayana Juice represents a sustainable business model,and with careful planning and execution, it has the potential to thrive in the local economy.
List(s) this item appears in: Business Administration, Bachelor of Science in
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Thesis Thesis Foundation University Library Undergraduate Thesis (CBA-BSBA) LG 221 D35 B87 A5 B87 .2025 G33 (Browse shelf(Opens below)) Link to resource Available 0092025005006

Includes bibliographical references and appendixes.

ABSTRACT
This feasibility study aims to evaluate the potential fr producing and marketing Mayana Juice, a refreshing beverage derived from local ingredients. The goal is to offer a viable alternative in the beverage market that emphasizes health benefits and sustainability.
We explore various aspects of the business such as product development, market demand,production process, management, and financial viability. Through surveys and interviews, we gather insights indicating that there is a growing interest in healthy drink options, particularly among consumers seeking natural and nutritious products.
The findings suggest that the production of Mayana Juice is not only feasible but also presents a promising business opportunity. With effective marketing strategies and a commitment to quality,our product can carve out a significant niche in the local beverage market.
In conclusion, this study underscores that Mayana Juice represents a sustainable business model,and with careful planning and execution, it has the potential to thrive in the local economy.

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