Travel Marketing, Tourism Economics and the Airline Product : An Introduction to Theory and Practice [Electronic resources] / by Mark Anthony Camilleri.
Material type:
TextSeries: Tourism, Hospitality & Event ManagementPublisher: Cham : Springer International Publishing : Imprint: Springer, 2018 Edition: 1st ed. 2018Description: XXIV, 213 pages ; 10 illustrations. Online resourceContent type: - text
- computer
- online resource
- 9783319498492
- 338.4791 23
- G 155.A1 .2018 C36
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Electronic Resources
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Foundation University Library Electronic Learning Resources CoHospitality Management | (CHM-E) G 155.A1 .2018 C36 (Browse shelf(Opens below)) | Link to resource | Available |
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| (CHM-E) GE 190 .2012 F73 Environmental restoration and design for recreation and ecotourism [Electronic Resources]/ | (CHM-E) G 156.5.M36 .2017 E26 Ecotourism's Promise and Peril : A Biological Evaluation [Electronic resources] / | (CHM-E) G 156.5.E58 .2019 F47 Environmental Education and Ecotourism [Electronic resources] / | (CHM-E) G 155.A1 .2018 C36 Travel Marketing, Tourism Economics and the Airline Product : An Introduction to Theory and Practice [Electronic resources] / | (CHM-E) G155.A1 .2003 W48 Service quality in leisure and tourism [Electronic resources] / | (CHM-E) G 155.A1 .2004 L38 Improving tourism and hospitality services [Electronic resources] / | (CHM-E) G155.A1 .2015 S87 Sustainability, social responsibility, and innovations in tourism and hospitality [Electronic resources] |
Part 1: An Introduction to Travel Marketing -- Part 2: Tourism Economics -- Part 3: The Airline Product.
This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological impacts of tourism and its related sectors. This publication covers both theory and practice in an engaging style, that will spark the readers' curiosity. Yet, it presents tourism and airline issues in a concise, yet accessible manner. This will allow prospective tourism practitioners to critically analyze future situations, and to make appropriate decisions in their workplace environments. Moreover, the book prepares undergraduate students and aspiring managers alike with a thorough exposure to the latest industry developments. "Dr. Camilleri provides tourism students and practitioners with a clear and comprehensive picture of the main institutions, operations and activities of the travel industry." Phili p Kotler, S.C. Johnson and Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University, Evanston/Chicago, IL, USA.
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