Graduate feasibility study (Master of Business Administration) -- Foundation University, 2015.

Includes bibliographical references and appendices.

ABSTRACT
The objective of the study is to determine the viability of establishing a mobile
kitchen/restobar in Dumaguete City, Negros Oriental.
The researcher employed the product feasibility research design. The study made
use of a survey questionnaire as an instrument
instrument for data collection. A total of 399
individuals from Dumaguete City, both local and transient, served as respondents.
The viability was evaluated considering the marketing feasibility, technical
feasibility, financial feasibility, appropriate management structure, and the socio-
economic practicality and acceptability of the proposed business.
Findings of the study revealed that the proposed business is viable from the
marketing, technical, management, financial, and socio-economic points of view. The
proposed business indeed has a market as reflected by the respondents who showed the
willingness to patronize the business due to the products' quality, affordability, and
sanitation compliance. Technically, it is feasible considering the readily available
resources and strategic locations. It is also feasible, as the business will use an
appropriate business structure, which is composed of four employees. The financial
analysis and evaluation showed its viability projections. Finally, the socio-economic
contributions of the business prove to be significantly desirable as such will provide an
employment opportunity for out-of-schol individuals and thereby, eventually helping
them to continue their studies.