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Purchasing behavior of Dumagueteños on alternative medicines [undergraduate feasibility study] / by Antonette C. Colaba, Alexis Jule R. Palalon, Aljun C. Sedigo, and Michael Jetson D. Tan.

By: Contributor(s): Material type: TextDescription: viii, 67 leaves : illustrations, maps, photographs ; 28 cm leavesContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): LOC classification:
  • CBA (MktMgt-FS) LG 221 D35 B87 A5 B87 M37 2015 C65
Dissertation note: Undergraduate thesis (BS in Business Administration Major in marketing Management) -- Foundation University, 2015. Summary: It was the objective of the study to determine the purchasing behavior of Dumagueteños on alternative medicines, in terms on how their decision are affected by the factors in terms of failure of modern therapies; less expensive than conventional therapies; personal beliefs; and trust and confidence of the product. The researchers used questionnaire and the distribution process is convenience sampling. The statistical tools like percentage frequency and weighted mean is used. The results of the study indicate that the respondents have different responses in different areas that affect their attitudes towards alternative medicines. --Abstract
List(s) this item appears in: Business Administration (Major in Marketing Management), Bachelor of Science in (2026) | Business Administration (Major in Marketing Management), Bachelor of Science in (FS)
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Item type Current library Call number Status Barcode
Feasibility Study Foundation University Library Undergraduate Thesis CBA (MktMgt-FS) LG 221 D35 B87 A5 B87 M37 2015 C65 (Browse shelf(Opens below)) Available 58989

Tables.

Undergraduate thesis (BS in Business Administration Major in marketing Management) -- Foundation University, 2015.

Includes bibliographical references : 42-43 leaves.

It was the objective of the study to determine the purchasing behavior of Dumagueteños on alternative medicines, in terms on how their decision are affected by the factors in terms of failure of modern therapies; less expensive than conventional therapies; personal beliefs; and trust and confidence of the product.
The researchers used questionnaire and the distribution process is convenience sampling. The statistical tools like percentage frequency and weighted mean is used.
The results of the study indicate that the respondents have different responses in different areas that affect their attitudes towards alternative medicines. --Abstract

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