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A marketing research on the consumer behavior of Dumagueteños towards their perception and consideration on patronizing a dental clinic [undergraduate feasibility study] / by Henry Caro, Jr., Marife Hanngin, Ma. Daniella Jane Pangan, and [others.]

By: Contributor(s): Material type: TextDescription: iii, 50 leaves : illustrations, maps, photographs ; 28 cm leavesContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): LOC classification:
  • CBA (MktMgt-FS) LG 221 D35 B87 A5 B87 M37 2017 C37
Dissertation note: Undergraduate thesis (BS in Business Administration Major in marketing Management) -- Foundation University, 2017. Summary: The purpose of the study is to determine the consumer’s perception and consideration when visiting a Dental Clinic in Dumaguete City. The study is conducted in Dumaguete City with three hundred ninety nine (399) respondents.Researchers designed a survey questionnaire that is used to scout out first hand information for the study. Survey Findings revealed that majority of the respondents are in the youth sector and are female. Most of the respondents are willing to pay a huge amount of money to ensure a healthy dental state. Several respondents are influenced by their family when choosing as to what dental clinic to choose. Aside from the quality of care a clinic provides, the personal appearance of the dentist plays a vital role for customers to patronize a dental clinic. With that, researchers recommend that clinics shall conduct public awareness as to the importance of maintaining a good dental state. The management assigned on the dental clinics must develop a customer database so that referrals fromfamily members will be established. --Abstract
List(s) this item appears in: Business Administration (Major in Marketing Management), Bachelor of Science in (2026) | Business Administration (Major in Marketing Management), Bachelor of Science in (FS)
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Feasibility Study Foundation University Library Undergraduate Thesis CBA (MktMgt-FS) LG 221 D35 B87 A5 B87 M37 2017 C37 (Browse shelf(Opens below)) Available 61181
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Undergraduate thesis (BS in Business Administration Major in marketing Management) -- Foundation University, 2017.

Includes bibliographical references and appendices

The purpose of the study is to determine the consumer’s perception and consideration when visiting a Dental Clinic in Dumaguete City. The study is conducted in Dumaguete City with three hundred ninety nine (399) respondents.Researchers designed a survey questionnaire that is used to scout out first hand information for the study. Survey Findings revealed that majority of the respondents are in the youth sector and are female. Most of the respondents are willing to pay a huge amount of money to ensure a healthy dental state. Several respondents are influenced by their family when choosing as to what dental clinic to choose. Aside from the quality of care a clinic provides, the personal appearance of the dentist plays a vital role for customers to patronize a dental clinic. With that, researchers recommend that clinics shall conduct public awareness as to the importance of maintaining a good dental state. The management assigned on the dental clinics must develop a customer database so that referrals fromfamily members will be established. --Abstract

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