Travel Marketing, Tourism Economics and the Airline Product : An Introduction to Theory and Practice [Electronic resources] /
Camilleri, Mark Anthony,
Travel Marketing, Tourism Economics and the Airline Product : An Introduction to Theory and Practice [Electronic resources] / by Mark Anthony Camilleri. - 1st ed. 2018. - XXIV, 213 pages ; 10 illustrations. Online resource - Tourism, Hospitality & Event Management, 2510-4993 . - Tourism, Hospitality & Event Management, .
Part 1: An Introduction to Travel Marketing -- Part 2: Tourism Economics -- Part 3: The Airline Product.
This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological impacts of tourism and its related sectors. This publication covers both theory and practice in an engaging style, that will spark the readers' curiosity. Yet, it presents tourism and airline issues in a concise, yet accessible manner. This will allow prospective tourism practitioners to critically analyze future situations, and to make appropriate decisions in their workplace environments. Moreover, the book prepares undergraduate students and aspiring managers alike with a thorough exposure to the latest industry developments. "Dr. Camilleri provides tourism students and practitioners with a clear and comprehensive picture of the main institutions, operations and activities of the travel industry." Phili p Kotler, S.C. Johnson and Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University, Evanston/Chicago, IL, USA.
9783319498492
10.1007/978-3-319-49849-2 doi
2019760248
Communication.
Management.
Marketing.
Tourism.
Tourism Management.
Marketing.
Media and Communication.
Tourism Management;--Tourism and Hospitality Marketing,--HOSM 304
G 155.A1 / .2018 C36
338.4791
Travel Marketing, Tourism Economics and the Airline Product : An Introduction to Theory and Practice [Electronic resources] / by Mark Anthony Camilleri. - 1st ed. 2018. - XXIV, 213 pages ; 10 illustrations. Online resource - Tourism, Hospitality & Event Management, 2510-4993 . - Tourism, Hospitality & Event Management, .
Part 1: An Introduction to Travel Marketing -- Part 2: Tourism Economics -- Part 3: The Airline Product.
This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological impacts of tourism and its related sectors. This publication covers both theory and practice in an engaging style, that will spark the readers' curiosity. Yet, it presents tourism and airline issues in a concise, yet accessible manner. This will allow prospective tourism practitioners to critically analyze future situations, and to make appropriate decisions in their workplace environments. Moreover, the book prepares undergraduate students and aspiring managers alike with a thorough exposure to the latest industry developments. "Dr. Camilleri provides tourism students and practitioners with a clear and comprehensive picture of the main institutions, operations and activities of the travel industry." Phili p Kotler, S.C. Johnson and Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University, Evanston/Chicago, IL, USA.
9783319498492
10.1007/978-3-319-49849-2 doi
2019760248
Communication.
Management.
Marketing.
Tourism.
Tourism Management.
Marketing.
Media and Communication.
Tourism Management;--Tourism and Hospitality Marketing,--HOSM 304
G 155.A1 / .2018 C36
338.4791