Tourism marketing.
Gatchalian-Badilla, Maricel
Tourism marketing. - 224
Divides into four major section, namely: Chapter 1-4, discusses a general overview of key concepts which include market segmentation, consumer behavior and communication Prose; Chapter 5-9, discuss the P's of Marketing; Chapter 10-12, look into critical issues at the forefront of tourism marketing which are Destination Brending and Marketing, Relationship Marketing and Digital Marketing.
978-971-23-7119-6
338.4791 / G22
Tourism marketing. - 224
Divides into four major section, namely: Chapter 1-4, discusses a general overview of key concepts which include market segmentation, consumer behavior and communication Prose; Chapter 5-9, discuss the P's of Marketing; Chapter 10-12, look into critical issues at the forefront of tourism marketing which are Destination Brending and Marketing, Relationship Marketing and Digital Marketing.
978-971-23-7119-6
338.4791 / G22