Consumer buying behavior of Dumagueteños toward Branded Medicines /
Amante, Jan Vincent
Consumer buying behavior of Dumagueteños toward Branded Medicines / by Jan Vincent Amante, Elvie Enjerto, Ian Lebanan, Catherine Merced, and Stephen Pael. - 52 leaves : ill. (col.) ; 28 cm resources
A study analyzing consumer behavior of Dumaguete City residents toward branded medicines.
Undergraduate feasibility study (Business Administration major in Marketing Management Bachelor of Science in) — Foundation University, 2015
Includes bibliographical references and appendices.
Abstract
It was the obiective of this study that we may determine the buying behavior of Dumagueteños towards
Branded Medicines.
The researchers selected the respondents with age groups from 18 and above as the target
respondents. The survey questionnaires serve as the primary data gathering instrument for the
respondents to answer. The distribution of the questionnaires handed to the people of the different
barangays in Dumaguete City.
Consumer behavior--Philippines.
Brand name products--Marketing--Philippines.
Pharmaceutical industry--Philippines.
Marketing research--Philippines.
Project Feasibility Study :--Business Administration major in Marketing Management Bachelor of Science in ;--FSB310.
(CBA-BAMM) LG 221 D35 B87 / A5 B87 M37 2015 A51
Consumer buying behavior of Dumagueteños toward Branded Medicines / by Jan Vincent Amante, Elvie Enjerto, Ian Lebanan, Catherine Merced, and Stephen Pael. - 52 leaves : ill. (col.) ; 28 cm resources
A study analyzing consumer behavior of Dumaguete City residents toward branded medicines.
Undergraduate feasibility study (Business Administration major in Marketing Management Bachelor of Science in) — Foundation University, 2015
Includes bibliographical references and appendices.
Abstract
It was the obiective of this study that we may determine the buying behavior of Dumagueteños towards
Branded Medicines.
The researchers selected the respondents with age groups from 18 and above as the target
respondents. The survey questionnaires serve as the primary data gathering instrument for the
respondents to answer. The distribution of the questionnaires handed to the people of the different
barangays in Dumaguete City.
Consumer behavior--Philippines.
Brand name products--Marketing--Philippines.
Pharmaceutical industry--Philippines.
Marketing research--Philippines.
Project Feasibility Study :--Business Administration major in Marketing Management Bachelor of Science in ;--FSB310.
(CBA-BAMM) LG 221 D35 B87 / A5 B87 M37 2015 A51