Consumer behaviour.
Zubin, Sethna
Consumer behaviour. - 4th ed. - xxiii, 549
Previous edition: 2016. Includes index
A thought-provoking and academically rigorous book on consumer behaviour that is also enjoyable to read, this text focuses on examples of international consumer behaviour in action, while striking a balance between sociological and psychological aspects of consumer behaviour.
9781526450012
658.8342 / Se75
Consumer behaviour. - 4th ed. - xxiii, 549
Previous edition: 2016. Includes index
A thought-provoking and academically rigorous book on consumer behaviour that is also enjoyable to read, this text focuses on examples of international consumer behaviour in action, while striking a balance between sociological and psychological aspects of consumer behaviour.
9781526450012
658.8342 / Se75