Principles of Marketing : for senior high school /
Zarate, Cynthia A.
Principles of Marketing : for senior high school / by Cynthia A. Zarate - Revised Edition. - Quezon City : C & E Publishing, Inc., 2021 - vii, 212 pages : illustrations ; 26 cm.
Includes bibliographical references [pages 196-204] and index.
"Principles of Marketing aims to introduce students to basic marketing concepts , the elements of the marketing mix, and the steps in making a marketing plan. The book features leaning components and aids that ensure students' knowledge and comprehension of concepts and provide means for further learning and analysis. The discussions and activities are geared to prepare the students for effective marketing planning and decision making." --On Cover
9789719815563 [paperback].
Marketing.
658.8 / Z18 2021
Principles of Marketing : for senior high school / by Cynthia A. Zarate - Revised Edition. - Quezon City : C & E Publishing, Inc., 2021 - vii, 212 pages : illustrations ; 26 cm.
Includes bibliographical references [pages 196-204] and index.
"Principles of Marketing aims to introduce students to basic marketing concepts , the elements of the marketing mix, and the steps in making a marketing plan. The book features leaning components and aids that ensure students' knowledge and comprehension of concepts and provide means for further learning and analysis. The discussions and activities are geared to prepare the students for effective marketing planning and decision making." --On Cover
9789719815563 [paperback].
Marketing.
658.8 / Z18 2021