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The financial times essential guide to writing a business plan : how to win backing to start up or grow your business /

Evans, Vaughan,

The financial times essential guide to writing a business plan : how to win backing to start up or grow your business / Vaughan Evans. - Third edition. - xxvi, 283 pages : illustrations (black and white) ; 24 cm. - The financial times guide .

Tables.

Includes bibliographical references and index.

Part 1: Preparing your plan 1. Essential preparation Part 2: Writing your plan 2. The business 3. Market demand 4. Competition 5. Strategy 6. Resources 7. Financials and forecasts 8. Risk, opportunity and sensitivity 9. Conclusion Part 3: Using your plan 10. Pitching your plan 11. Setting targets 12. Performing to plan 13. Epilogue: Beware these characters!

"This book will show you how to design, craft and shape a plan to the needs of your backer. It places great emphasis on the specific challenges faced by start-ups, has new chapters on pitching the plan and performing against plan and new appendices on alternative sources of finance, an example business plan in its entirety and what to read next. This edition also adds sections on certain issues which backers today are keen to see addressed, for example social media marketing and the influence of influencers and energy conservation"--

9781292416175 Mind Mover : ₱3,998.00

2022027493


Business planning.
Proposal writing in business.

HD30.28 / .E83 2022

658.4012 / Ev15 2022