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The consumer buying behavior toward direct selling purchase / by Cherry S. Argonista, Francis P. Calintig, Mylene E. Trinidad and Jose Fiddie Elezer V. Tinamisan

By: Contributor(s): Material type: TextDescription: vi, 53 leaves : illustrations (chiefly color) ; 28 cm. resourceContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): Genre/Form: LOC classification:
  • CBA (MktMgt-FS) LG 221 D35 B87 A5 B87 M37 2015 A74
Dissertation note: Undergraduate feasibility (BS in Business Administration Major in Marketing Management) -- Foundation University, 2015. Summary: The Abstract The Consumer Buying Behavior towards Direct Selling AUTHORS: Cherry S. Argonista Francis P. Calintig Jose Fiddie Elezer V. Tinamisan Mylene E. Trinidad DEGREE: Bachelor of Business Administration Major in Marketing Management SCHOOL: Foundation University SCHOOL ADDRESS: Dumaguete City This study was design to investigate the consumer buying behavior towards direct selling. The area coverage of this study was the whole Dumaguete City in the school year 2014-2015. Three hundred ninety-nine respondents were taken a sample from a total of one hundred twenty-thousand eight-hundred eighty three respondents. The researcher used questionnaires in the gathering of the data. The statistical tools used were: percentage, frequency and weighted mean.
List(s) this item appears in: Business Administration (Major in Marketing Management), Bachelor of Science in (2026)
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Feasibility Study Foundation University Library Undergraduate Thesis CBA (MktMgt-FS) LG 221 D35 B87 A5 B87 M37 2015 A74 (Browse shelf(Opens below)) Available 58994

Tables.

Undergraduate feasibility (BS in Business Administration Major in Marketing Management) -- Foundation University, 2015.

Includes bibliographical references and appendices.

The Abstract
The Consumer Buying Behavior towards Direct Selling
AUTHORS: Cherry S. Argonista
Francis P. Calintig
Jose Fiddie Elezer V. Tinamisan
Mylene E. Trinidad
DEGREE: Bachelor of Business Administration Major in Marketing Management
SCHOOL: Foundation University
SCHOOL ADDRESS: Dumaguete City
This study was design to investigate the consumer buying behavior towards direct selling. The area coverage of this study was the whole Dumaguete City in the school year 2014-2015. Three hundred ninety-nine respondents were taken a sample from a total of one hundred twenty-thousand eight-hundred eighty three respondents.
The researcher used questionnaires in the gathering of the data. The statistical tools used were: percentage, frequency and weighted mean.

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