Advertising & integrated brand promotion / Angeline Close Scheinbaum, Thomas Clayton O' Guinn & Richard J. Semenik
Material type:
TextPublication details: Boston : Cengage Learning EMEA ; 2023Edition: Ninth EditionDescription: xxiii, 425 pages : color illustrations ; 28 cmISBN: - 9780357721407
- (CBA) HF5821 2023 C645
| Cover image | Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
|
|
Books
|
Foundation University Library Circulation | (CBA) HF5821 2023 C645 (Browse shelf(Opens below)) | Available | 0092025009 |
Browsing Foundation University Library shelves, Shelving location: Circulation Close shelf browser (Hides shelf browser)
| (CBA) HG3853 2023 P398 International business / | (CBA) HF5415 2024 T966 Principles of marketing : for a digital age / | (CBA) HM742 2022 ST898 Strategic communications for PR, social media and marketing / | (CBA) HF5821 2023 C645 Advertising & integrated brand promotion / | (CBA) HF5681.B2 2024 T454 Financial accounting : international financial reporting standards / | (CBA) HF5681.B2 2022 W547 Financial accounting : international financial reporting standards / | (CBA) HF5567 2019 Z44 Auditing : a risk-based approach / |
Includes bibliographical references and appendices.
Advertising and integretrated brand promotion in business and society -- Analyzing the environment for advertising and integrated brand promotion -- The creative process -- The media process -- Integrated brand promotion.
There are no comments on this title.
Click on an image to view it in the image viewer