Marketing news (American Marketing Association) Chicago.
Marketing news (American Marketing Association) Chicago.
- The Association
- Biweekly
Marketing News (merged from Marketing Management), a monthly magazine, looks at the issues driving marketing, including strategy, innovation, best practices, branding, technology and globalization, and tells these stories through case studies and conversations with industry thought leaders. Marketing News also covers the industry's basics, the core concepts around which winning programs are built. The content is intended to inform AMA members and subscribers, allowing them to stay on top of industry news and trends, and inspire their daily work.
0025-3790
sv 86012390
Business Administration, Bachelor of Science in (Journals)--Marketing Management, Major in (Journals)
(CBA-MM/P) HF 5415.13 / .M352
Marketing News (merged from Marketing Management), a monthly magazine, looks at the issues driving marketing, including strategy, innovation, best practices, branding, technology and globalization, and tells these stories through case studies and conversations with industry thought leaders. Marketing News also covers the industry's basics, the core concepts around which winning programs are built. The content is intended to inform AMA members and subscribers, allowing them to stay on top of industry news and trends, and inspire their daily work.
0025-3790
sv 86012390
Business Administration, Bachelor of Science in (Journals)--Marketing Management, Major in (Journals)
(CBA-MM/P) HF 5415.13 / .M352